S

Specific

Identify the precise and significant outcome of an activity or task in a clearly defined manner.  This avoids conflict and confusion later on in the performance review cycle

M

Measurable

There has to be a form of measurement in the objective which is meaningful and motivational to give team members and managers a clear indication to know if the objectives were met or not.  To increase the clarity objectives are best written in quantifiable terms using specific numbers or percentages.

A

Achievable

Is the objective actually achievable and possible?  Remember that these should be reasonable given the market conditions, resources available, level and position.

R

Relevant

Does the objective meet the long-term result of the larger objectives of the business?  They should be written as a tangible result or deliverable that the team member will produce. E.g. increase production.

T

Time Bound

Clearly state when the objective will be achieved.  Using targeted project milestones and due dates help team members and managers monitor progress.  This allows for corrections during the performance year and enables team members and managers understand the accountability to the overall department goal.